Understanding Chart Data » How Chart Data Changes Over Time
How Chart Data Changes Over Time
Charts can change over time as the data in the Master Database changes.
Chart
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How the Charts Can Change
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Mailing Summary Chart
Mailing Comparison Chart
Cell Details Chart
Pie Chart
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These charts show the most recent data about the chosen mailings. (The list of chosen mailings does not change over time and must be updated manually.)
The data shown in a chart includes changes resulting from:
- cells and/or audiences being added to a mailing
- recipients being added to the database
- recipients generating opens, clicks, etc., days or even weeks after a cell is sent
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Audience Details Chart
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New cells can be given additional audience lists.
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Database Health Chart
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Static. The Database Health Chart is a snapshot.
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Mailing Trends Chart
Revenue to Mailings Chart
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If a chosen mailing moves out of a chart's date range due to a cell being sent, the chart no longer includes data from that mailing. In other words, Dashboard does not include data from chosen mailings in which a cell is sent after the last day in the date range.
Similarly, Dashboard does not include data from mailings that have moved into its time range.
Revenue can always change.
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